Marketing: GK, Current Affairs, Questions, Trivia and News

Ministry of Consumer Affairs unveiled draft e-commerce norms for consumer protection

The Department of Consumer Affairs (DCA) under the Ministry of Consumer Affairs , Food and Public Distribution has released the draft “e-commerce guidelines for consumer protection 2019” to protect the interest of online shoppers. The draft stated that an e-commerce entity such as Amazon and Flipkart cannot directly or indirectly influence the price of the ..

Amazon to close online operations in China

Amazon plans to close down online retail operations in China, admitting defeat to local e-commerce rivals such as Alibaba and JD.com. Amazon will continue other operations such as Amazon Web Services in China. Amazon entered China in 2004, when it acquired a local online book seller for USD 75 million. Prime membership programme of Amazon ..

2019 IAA World Congress

In Kerala, the International Advertising Association (IAA) hosted the 44th edition of IAA World Congress 2019 at the Grand Hyatt Lulu International Convention Centre in Kochi from February 20 to 22. The theme of the IAA World Congress was ‘Brand Dharma’ which enlightened the delegates about the basic principles a brand has to follow to ..

IAMAI constitutes Namrita Mahindro committee to promote technologies in India

The Internet and Mobile Association of India (IAMAI) has formed a new industry expert committee to develop and promote an augmented reality/virtual reality (AR/VR) ecosystem in India. The committee is chaired by Namrita Mahindro, Senior General Manager of digital transformation in Mahindra Group and co-chaired by Satyajeet Singh, Head –Strategic Product Partnership, India and South ..

India ranked as 9th most valuable nation brand in world

India has been ranked as the 9th most valuable nation brand in the world, according to UK-based consultancy Brand Finance’s Nation Brands 2018 report. Despite, India lost one spot to rank, its brand value increased by 5% to $2,159 billion. The US topped the list with a brand value of $25,899 billion, an increase of ..

Ramesh Abhishek to head panel of secretaries to look into issues raised on some proposals of draft e-commerce policy

The Government of India (GoI) has set up a group of secretaries to look into the issues raised on some proposals of the draft e-commerce policy. The group will be chaired by Ramesh Abhishek, the secretary in the Department of Industrial Policy and Promotion (DIPP). The development comes at a time when the DIPP has ..

Infosys inks deal with Australian Open as official digital innovation partner

Software major Infosys has recently signed a 3-year partnership with the Australian Open as its official digital innovation partner. The partnership is about creating new ways of experiencing the Australian Open. As per agreement, Infosys will leverage its expertise in emerging technologies like Big Data and Analytics, Artificial Intelligence as well as Virtual and Augmented ..

Joint Comprehensive Plan of Action

Joint Comprehensive Plan of Action or JCPOA is an agreement of China, France, Germany, Russia, the UK, the US and the European Union (EU) with Iran signed in 2015. Features of the pact: As per the agreement, Iran agreed to make certain changes to its nuclear programme to ensure it does not threaten the regional stability. In ..