Topic: Marketing

India & World Bank sign Agreement of 210 million USD in agriculture and rural transformation

The Government of Maharashtra and World Bank signed a 210 million USD agreement to facilitate agriculture value chains, increase market access and build resilient crops. Highlights The Project...

January 26, 2020

SARAS Aajeevika Mela launched

SARAS Aajeevika Mela is an initiative under Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY – NRLM). The objective of the initiative is to bring the rural...

October 11, 2019

Ministry of Consumer Affairs unveiled draft e-commerce norms for consumer protection

The Department of Consumer Affairs (DCA) under the Ministry of Consumer Affairs , Food and Public Distribution has released the draft “e-commerce guidelines for consumer protection 2019” to...

August 7, 2019

Amazon to close online operations in China

Amazon plans to close down online retail operations in China, admitting defeat to local e-commerce rivals such as Alibaba and JD.com. Amazon will continue other operations such as...

April 21, 2019

2019 IAA World Congress

In Kerala, the International Advertising Association (IAA) hosted the 44th edition of IAA World Congress 2019 at the Grand Hyatt Lulu International Convention Centre in Kochi from February...

February 26, 2019

IAMAI constitutes Namrita Mahindro committee to promote technologies in India

The Internet and Mobile Association of India (IAMAI) has formed a new industry expert committee to develop and promote an augmented reality/virtual reality (AR/VR) ecosystem in India. The...

November 5, 2018

India ranked as 9th most valuable nation brand in world

India has been ranked as the 9th most valuable nation brand in the world, according to UK-based consultancy Brand Finance’s Nation Brands 2018 report. Despite, India lost one...

October 23, 2018

Ramesh Abhishek to head panel of secretaries to look into issues raised on some proposals of draft e-commerce policy

The Government of India (GoI) has set up a group of secretaries to look into the issues raised on some proposals of the draft e-commerce policy. The group...

September 12, 2018

Infosys inks deal with Australian Open as official digital innovation partner

Software major Infosys has recently signed a 3-year partnership with the Australian Open as its official digital innovation partner. The partnership is about creating new ways of experiencing...

September 11, 2018

Joint Comprehensive Plan of Action

Joint Comprehensive Plan of Action or JCPOA is an agreement of China, France, Germany, Russia, the UK, the US and the European Union (EU) with Iran signed in 2015....

May 21, 2018

Channel Management

Channel management refers to the process by which a business or organisation designs, implements, and oversees its marketing and distribution channels to ensure that products or services effectively...

January 11, 2018

What is an Advertorial?

An advertorial is an advertisement of a product or service usually in newspapers, magazines, websites etc. which gives complete information about the product or service in form of...

November 29, 2017