The Department of Consumer Affairs (DCA) under the Ministry of Consumer Affairs , Food and Public Distribution has released the draft “e-commerce guidelines for consumer protection 2019” to protect the interest of online shoppers. The draft stated that an e-commerce entity such as Amazon and Flipkart cannot directly or indirectly influence the price of the ..
Marketing: GK, General Studies and Current Affairs
Amazon plans to close down online retail operations in China, admitting defeat to local e-commerce rivals such as Alibaba and JD.com. Amazon will continue other operations such as Amazon Web Services in China. Amazon entered China in 2004, when it acquired a local online book seller for USD 75 million. Prime membership programme of Amazon ..
In Kerala, the International Advertising Association (IAA) hosted the 44th edition of IAA World Congress 2019 at the Grand Hyatt Lulu International Convention Centre in Kochi from February 20 to 22. The theme of the IAA World Congress was ‘Brand Dharma’ which enlightened the delegates about the basic principles a brand has to follow to ..
The Internet and Mobile Association of India (IAMAI) has formed a new industry expert committee to develop and promote an augmented reality/virtual reality (AR/VR) ecosystem in India. The committee is chaired by Namrita Mahindro, Senior General Manager of digital transformation in Mahindra Group and co-chaired by Satyajeet Singh, Head –Strategic Product Partnership, India and South ..
India has been ranked as the 9th most valuable nation brand in the world, according to UK-based consultancy Brand Finance’s Nation Brands 2018 report. Despite, India lost one spot to rank, its brand value increased by 5% to $2,159 billion. The US topped the list with a brand value of $25,899 billion, an increase of ..