Marketing Current Affairs, GK & News

India & World Bank sign Agreement of 210 million USD in agriculture and rural transformation

The Government of Maharashtra and World Bank signed a 210 million USD agreement to facilitate agriculture value chains, increase market access and build resilient crops. Highlights The Project is to be implemented in 36 districts of the state of Maharashtra. Around 43% of farmers and farm workers are expected to participate in the project. The ..

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SARAS Aajeevika Mela launched

SARAS Aajeevika Mela is an initiative under Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY – NRLM). The objective of the initiative is to bring the rural women SHGs – Self Help Groups under one platform. This is to help them show – case their skills, sell their products and build linkages with buyers. ..

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Ministry of Consumer Affairs unveiled draft e-commerce norms for consumer protection

The Department of Consumer Affairs (DCA) under the Ministry of Consumer Affairs , Food and Public Distribution has released the draft “e-commerce guidelines for consumer protection 2019” to protect the interest of online shoppers. The draft stated that an e-commerce entity such as Amazon and Flipkart cannot directly or indirectly influence the price of the ..

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Amazon to close online operations in China

Amazon plans to close down online retail operations in China, admitting defeat to local e-commerce rivals such as Alibaba and JD.com. Amazon will continue other operations such as Amazon Web Services in China. Amazon entered China in 2004, when it acquired a local online book seller for USD 75 million. Prime membership programme of Amazon ..

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2019 IAA World Congress

In Kerala, the International Advertising Association (IAA) hosted the 44th edition of IAA World Congress 2019 at the Grand Hyatt Lulu International Convention Centre in Kochi from February 20 to 22. The theme of the IAA World Congress was ‘Brand Dharma’ which enlightened the delegates about the basic principles a brand has to follow to ..

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