What is Channel Management?

Channel Management is a strategy of marketing which the companies use to reach the maximum number of audience and increase their customer base. It helps the firms to stay focused on one particular channel by servicing and selling to customers in that channel with the primary aim to streamline communication with the customers. Thus, one […]

What is an Advertorial?

An advertorial is an advertisement of a product or service usually in newspapers, magazines, websites etc. which gives complete information about the product or service in form of an article. The brand or the company pays the publisher suitable money for the same. They are thus completely paid content. It is a marketing tool to […]

Objectives of Marketing Planning

The objectives of marketing planning is to make the best possible utilization of all the human and physical resources so that pre-determined marketing objectives of the firm can be achieved. It helps in establishing effective co-ordination among marketing activities of a firm and brings certainty in its marketing decisions. The objectives of the marketing planning […]