Page-2 of Marketing

India ranked as 9th most valuable nation brand in world

India has been ranked as the 9th most valuable nation brand in the world, according to UK-based consultancy Brand Finance’s Nation Brands 2018 report. Despite, India lost one spot to rank, its brand value increased by 5% to $2,159 billion. ..

Ramesh Abhishek to head panel of secretaries to look into issues raised on some proposals of draft e-commerce policy

The Government of India (GoI) has set up a group of secretaries to look into the issues raised on some proposals of the draft e-commerce policy. The group will be chaired by Ramesh Abhishek, the secretary in the Department of ..

Infosys inks deal with Australian Open as official digital innovation partner

Software major Infosys has recently signed a 3-year partnership with the Australian Open as its official digital innovation partner. The partnership is about creating new ways of experiencing the Australian Open. As per agreement, Infosys will leverage its expertise in ..

Joint Comprehensive Plan of Action

Joint Comprehensive Plan of Action or JCPOA is an agreement of China, France, Germany, Russia, the UK, the US and the European Union (EU) with Iran signed in 2015. Features of the pact: As per the agreement, Iran agreed to make ..

What is Channel Management?

Channel Management is a strategy of marketing which the companies use to reach the maximum number of audience and increase their customer base. It helps the firms to stay focused on one particular channel by servicing and selling to customers ..

What is an Advertorial?

An advertorial is an advertisement of a product or service usually in newspapers, magazines, websites etc. which gives complete information about the product or service in form of an article. The brand or the company pays the publisher suitable money ..