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Marketing Aptitude for Bank Examinations

This is the web version of Marketing Aptitude and Marketing Management Book of GKToday. A PDF Copy of this content can be downloaded from this link.

Introduction, Nature & Scope of Marketing

Marketing Organization

Marketing Planning & Marketing Process

Marketing Programme and Marketing Mix

Marketing Decisions

Marketing Research

Market Segmentation

Consumer Behavior & Motivation

Sales Forecasting & Sales Budget

Marketing Aptitude: Product

Product Planning and development

Branding, Packaging, Labelling, Standardization & Grading

Pricing Decisions

Channels of Distribution And Physical Distribution

Wholesale and Retail Trade

Advertisement

Sales Promotion and Personal Selling

Sales Management

Marketing Finance and Stock Exchange

Marketing of Agricultural Products of India

Bank Marketing

Insurance Marketing

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