The wholesaling, jobbing or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional, or other professional business users; or to other wholesalers and...
Physical distribution is one of the marketing activities associated with the supply of finished products from the production line to the consumers. It is a major component of...
A channel of distribution includes the original producer, the final buyer and middlemen (or business intermediaries) – either wholesalers or retailers. The middlemen refer to those institutions or...
In the modern marketing environment, the channel of distribution is the path through which goods and services travel from producer to consumers or payments for those products travel...
Price discrimination refers to the strategy of charging different prices for the same product or service to different consumer groups, markets, or purchasing situations, without corresponding differences in...
Product-based pricing strategies Price-Skimming: It is also known as the ‘High initial pricing strategy’. Under this strategy, a manufacturer sets a very high price for his product till...
Pricing is one of the parts of the business’s marketing plan. It is the process whereby a business firm sets the price at which it sells its products...
Grading is the process of dividing a quantity of the same kind of commodity into different homogenous groups according to the prescribed standards. It is very common in...
Standardisation is a fundamental concept within marketing aptitude, associated with ensuring uniformity, consistency, and quality across products. It plays a crucial role in modern commerce by facilitating efficient...
Marketing aptitude refers to the understanding of fundamental marketing concepts, principles, techniques, and applications that govern the exchange of goods and services in a competitive market environment. It...
