The personal selling is an art of selling goods. It is a face-to-face oral communication in which a salesman attempts to influence a buyer to make a purchase....
To promote the sales of the product, the sales promotion methods are classified into three ways: Consumer-Oriented Sales Promotion, Middlemen / Dealers- Oriented Sales Promotion and Salesmen -Oriented...
Sales promotion refers to the set of marketing activities undertaken to boost sales of the product or service. It is implemented to attract new customers, to hold existing...
Advertising media are outlets or advertising vehicles such as newspapers and magazines, radio, television, cinema, posters, hoardings, internet, etc., by which promotional messages are communicated to the public...
A theme of advertising is a central, recurring idea or message intended to trigger desired action from the customers. It is the heart of advertising copy. Some of...
a) Services rendered by wholesalers to producers / manufactures The following services are rendered by the wholesalers to the manufactures: Distribution of goods: – Wholesalers undertake take the...
The wholesaling, jobbing or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional, or other professional business users; or to other wholesalers and...
Physical distribution is one of the marketing activities associated with the supply of finished products from the production line to the consumers. It is a major component of...
A channel of distribution includes the original producer, the final buyer and middlemen (or business intermediaries) – either wholesalers or retailers. The middlemen refer to those institutions or...
In the modern marketing environment, the channel of distribution is the path through which goods and services travel from producer to consumers or payments for those products travel...
