According to Allen, “Organization is defined as the process of identifying and grouping the work to be performed, defining and delegating responsibility and authority and establishing relationship for...
The Sales management is an art of meeting and exceeding the sales goals of an organization through effective planning, controlling, budgeting and leadership. It includes marketing research, sales...
The personal selling is an art of selling goods. It is a face-to-face oral communication in which a salesman attempts to influence a buyer to make a purchase....
To promote the sales of the product, the sales promotion methods are classified into three ways: Consumer-Oriented Sales Promotion, Middlemen / Dealers- Oriented Sales Promotion and Salesmen -Oriented...
Sales promotion refers to the set of marketing activities undertaken to boost sales of the product or service. It is implemented to attract new customers, to hold existing...
Advertising media are outlets or advertising vehicles such as newspapers and magazines, radio, television, cinema, posters, hoardings, internet, etc., by which promotional messages are communicated to the public...
A theme of advertising is a central, recurring idea or message intended to trigger desired action from the customers. It is the heart of advertising copy. Some of...
a) Services rendered by wholesalers to producers / manufactures The following services are rendered by the wholesalers to the manufactures: Distribution of goods: – Wholesalers undertake take the...
