Cultural & Social Factors Affecting Buyer Behavior

What is culture? The values, beliefs preferences and tastes passed on from one generation to another generation in the society are called culture. Culture is one of the broadest determinants of Buyer’s behavior. A marketer needs to understand the culture ..

Understanding Consumer Behavior

“Consumer is King” and “Consumer is always right” are the buzzwords in modern marketing. The activities of the marketer revolve around the consumer behavior. The firms have to provide what their consumers want and for this purpose they adopt various ..

Understanding Marketing Environment

Marketing Environment refers to the forces or variables of the outer and inner environment of a firm that affects the marketing management’s ability to build and maintain the successful relationships with the customer. The marketing environment framework consists of macro ..

Marketing Process: The Basic Schematic

Marketing process is a complex & complicated set of various activities. The given graphic makes you understand the basic schematic of the marketing process. Every marketer has to understand some basic questions before making a marketing plan. The first set ..

Basics of Marketing Process

The predetermined objectives of marketing are to maximize the profits and maximize the share in the market. To achieve these objects, a well-formulated marketing plan is needed. Marketing plan involves the important decisions and route map to achieve enterprise goals. ..

Basic Marketing Concepts

Anything that has a value can be marketed. A product, a service, a place, a person, an idea, information , an event, an organization, property or even experiences. However, there are some basic concepts of marketing, which are interrelated, and ..