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Archives: May, 2010

Variables of Segmentation: Consumer Markets

There are two types of the markets- consumer markets and industrial market. Consumer markets are those markets where the ultimate consumers for their personal use purchase the products....

May 31, 2010

A Marketer’s Questions on Segmentation Analysis

Market segmentation makes it possible for a firm to best utilize its available resources. It needs intensive marketing research. Once it is decided to go for market segmentation,...

May 31, 2010

Quiz 391: General Knowledge For All Examinations

123456789101. Nobel laureate Subrahmanyan Chandrasekhar, is related to which of the following branches of science?CosmologyPhysiochemistryBiotechnologyAstrophysics2. Which of the following states has largest coastline?GujaratAndhra PradeshMaharastraTamilnadu3. In which of the...

May 31, 2010

Understanding Market Segmentation

A market segment is a subset that fits with other subsets to constitute a whole market. A market is composed of people, consumers, institutions, firms with needs &...

May 31, 2010

Economical Factors Affecting Buyer’s Behavior:

A need when identifies an object to fulfill that need becomes a want. A want backed by a buying power becomes a demand. A demand leads the person...

May 31, 2010

Personal Factors Affecting Buyer’s Behavior

Consumer behavior is also affected by internal factors such as personal & inter-personal factors. Each individual has his own set of unique needs, motives, perceptions, attitudes, learning and...

May 31, 2010

Cultural & Social Factors Affecting Buyer Behavior

What is culture? The values, beliefs preferences and tastes passed on from one generation to another generation in the society are called culture. Culture is one of the...

May 30, 2010

Understanding Consumer Behavior

“Consumer is King” and “Consumer is always right” are the buzzwords in modern marketing. The activities of the marketer revolve around the consumer behavior. The firms have to...

May 30, 2010

Understanding Marketing Environment

Marketing Environment refers to the forces or variables of the outer and inner environment of a firm that affects the marketing management’s ability to build and maintain the...

May 30, 2010

Marketing Process: The Basic Schematic

Marketing process is a complex & complicated set of various activities. The given graphic makes you understand the basic schematic of the marketing process. Every marketer has to...

May 29, 2010

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