TRIFED launches Digital Communication Strategy in collaboration with UNICEF

The Tribal Cooperative Marketing Development Federation of India in collaboration with UNICEF has launched Digital Communication Strategy for the Tribal Gatherers to work safely. The programme highlights the importance of social distancing.


A Webinar is to be conducted on April 9, 2020. Around 18,000 participants are expected to participate in the programme and 1,205 Van Dhan Vikas Kendras are sanctioned. These Kendras are spread across 27 states and involve around 18,705 Van Dhan Self Help Groups.

What is the plan?

Initially, 15,000 of the Self-Help Groups are to promoted as Van Dhan Social Distancing Awareness cum Livelihood Centres. These Centres will educate the communities about social distancing, personal hygiene and also about adopting cashless practices.

Support from UNICEF

The UNICEF is to support TRIFED in etching Digital Multimedia Content, creating social media campaigns, Vanya Radio and webinars.


In order to gather such a huge number of tribal population, the TRIFED team used several initiatives such as “Tech for Tribals” and others.


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