Saudi’s TOURISE Initiative
Saudi Arabia has recently launched TOURISE, a global platform aimed at transforming the tourism industry. It seeks to connect leaders across tourism, technology, investment, and sustainability sectors. This initiative comes as the kingdom aims to solidify its position as a leading global tourism hub, following its success in exceeding the Vision 2030 target of 100 million visitors by 2024.
Objectives of TOURISE
TOURISE aims to create a collaborative environment that encourages innovation and investment in tourism. Its key objectives include:
- Connecting leaders from various sectors to share insights and strategies.
- Unlocking new investment opportunities in tourism infrastructure.
- Addressing challenges like sustainability and digital transformation.
- Guiding the development of global tourism policies.
- Promoting inclusive and sustainable tourism practices.
Significance
TOURISE represents a strategic move for Saudi Arabia to become a global leader in tourism. It focuses on leveraging technology, investment, and sustainability to drive innovation. This platform is expected to tackle pressing issues within the tourism ecosystem, aligning with global trends and supporting economic growth.
Key Features of TOURISE
TOURISE is structured to ensure year-round impact through the following features:
- An advisory board composed of global experts from various sectors.
- The formation of working groups focusing on AI, business innovation, and sustainability.
- Publication of white papers and global indices in collaboration with international organisations.
- Hosting the inaugural TOURISE Summit in Riyadh from November 2025
- An Innovation Zone to showcase emerging technologies.
- An awards programme recognising leadership in areas such as sustainability and digital transformation.
Future Vision
TOURISE sets the groundwork for a shared roadmap for the next 50 years of tourism. It aims to reset the industry through high-value investment opportunities and digital collaboration. The initiative reflects the need for the tourism sector to adapt to technological changes and evolving traveller expectations.
Awards Programme
The inaugural TOURISE Awards will celebrate achievements in sustainability, digital transformation, and inclusive tourism. Nominations will open on June 2, with winners announced at the summit. This initiative marks the importance of recognising and promoting best practices within the global tourism ecosystem.
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