‘MICE Roadshow – Meet in India’ Brand to be launched in MP

“MICE Roadshow Meet in India” Brand and Roadmap for Promotion of India as MICE Destination were launched by Chief Minister of Madhya Pradesh in Khajuraho, Madhya Pradesh on March 25, 2021.

Key Points

‘Chhatrasal Convention Centre’ was also launched at Khajuraho which has been developed under Swadesh Darshan Scheme of Ministry of Tourism. The event will mark Keynote sessions and Panel discussions on Responsible Tourism, Iconic Destination and India as a MICE Destination industry experts and senior Government officials.

MICE Roadshow- Meet in India

​MICE Roadshow-Meet in India will be organised at Chhatrasal Convention Centre, Khajuraho in Madhya Pradesh from March 25 to March 27, 2021. This event is being organised with the objective of promoting India as MICE Destination (Meetings, Incentives, Conferences and Exhibitions). It is being organised by Ministry of Tourism in association with Madhya Pradesh Tourism and India Convention Promotion Bureau. This event is an effort under Aatmanirbhar Bharat to realize MICE potential of India. It provides an opportunity to focus on Government’s initiatives for developing India as MICE destination. ‘Meet in India’ is the distinct sub-brand under ‘Incredible India’ in achieving the objective of event.

Significance of event

Event will deliberate a draft Master Plan which was prepared by Ministry of Tourism to develop Khajuraho as Iconic Destination. Several hard and soft interventions have been proposed to develop Khajuraho. This event will provide a huge boost to Khajuraho as an iconic tourist destination. It will help in promoting MICE potential of Khajuraho.

Development of Iconic Tourist Destinations Scheme

This central sector scheme has been framed by Ministry of Tourism to develop nineteen identified iconic destinations across country in a holistic manner. Identified tourist destinations will be developed as iconic destinations under the scheme. Some of the identified destinations are Taj Mahal, Fatehpur Sikri, Ajanta Caves, Ellora Caves, Humayun’s Tomb, Red Fort and Qutub Minar, Colva Beach, Amer Fort, Somnath, Dholavira, Statue of Unity, Khajuraho, Hampi, Mahabalipuram, Kaziranga, Kumarakom, Konark and Mahabodhi Temple.


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