Ek Bharat – Shreshtha Bharat

Ek Bharat – Shreshtha Bharat is not a scheme but a campaign launched by Prime Minister on 31st October 2015 on occasion of birth anniversary of Sardar Vallabh Bhai Patel.

  • The objective of this campaign was to strengthen cultural relations of various parts of country and to embolden mutual connection between people dwelling in different states.
  • It also aims to celebrate unity in diversity culture of nation and to bolster sentimental bonds between people of different states. It aims to strengthen sentiments for National Unity between the citizens of states and states governed by the union government by conducting various activities throughout the year under this campaign.
  • Under it rich heritage and culture, customs and traditions of either State will be showcased for enabling people to understand and appreciate the diversity that is India, thus foster sense of common identity.

It will also establish long-term engagements and create an environment which promotes learning between States by sharing best practices and experiences.

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