Deendayal Antyodaya Yojana signs MoU with Amazon to e-market

On March 5, 2020, Deendayal Antyodaya Yojana-National Urban Livelihoods Mission (DAY-NULM) has signed MoU with Amazon to e-market products made by self help groups in India.


The MoU has been signed as a part of Women’s Day celebration. Every year March 8 is celebrated as International Women’s Day. The women entrepreneurs in E-Commerce platform has been growing substantially. The MoU will help to empower these women entrepreneurs.

The Agreement is a key initiative for the second edition of Shehri Samridhi Utsav to be organized between March 28, 2020 and April 12, 2020.

Shehri Samridhi Utsav

It is an initiative of Ministry of Housing and Urban affairs. It is a rally that aims at increasing the outreach of DAY-NULM. It also organizes job melas and fairs for products made by women SHGs.


It is a flagship programme of Ministry of Housing and Urban affairs. The programme aims to reduce poverty. It also aims to reduce vulnerability of urban poor by enabling their self-employment opportunities and also increase their skilled wage employment opportunities.


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