Channel Management is a strategy of marketing which the companies use to reach the maximum number of audience and increase their customer base. It helps the firms to...
An advertorial is an advertisement of a product or service usually in newspapers, magazines, websites etc. which gives complete information about the product or service in form of...
India has been ranked 8th out of 100 countries on a list of most valuable nation brands, according to Brand Finance’s Nation Brands 2017 report. The list is...
The objectives of marketing planning is to make the best possible utilization of all the human and physical resources so that pre-determined marketing objectives of the firm can...
Goods may be classified as consumer goods or industrial goods, depending on their intended use and target market. Consumer goods are products meant for final consumption by the...
Cabinet allowed 51% FDI in multi-brand retail and also 49% FDI in the aviation domain. But the Govt left it to the state governments to allow establishment of...
As per TRAI’s Standards of Quality of Service Regulation 2012: Duration of advertisements limited on Television channels to 12 minutes per hour and any shortfall of advertisement duration...
In the business world, the terms “product” and “goods” are often used interchangeably, but they have distinct meanings. Understanding the difference between the two is crucial for companies...
Identification of the market segment leads a firm to decide how to approach the selected markets. However, there are many firms, which do not segment the market and...
