India Proposes E-Commerce Filters for Country of Origin

The Indian government has introduced a proposal requiring all e-commerce platforms to add filters that allow users to search products by their ‘country of origin’. The move is aimed at promoting domestic goods and supporting India’s push towards economic self-reliance amid growing global trade tensions.

Focus on Promoting Local Manufacturers

According to the draft amendment to the Legal Metrology (Packaged Commodities) Rules, 2011, the new regulation will ensure equal visibility for Indian-made products. The Ministry of Consumer Affairs stated that the filters will empower consumers to make informed decisions and help Indian manufacturers compete fairly with imported goods. The rule is expected to encourage users to prefer locally made alternatives, reinforcing the government’s ‘Make in India’ and ‘Vocal for Local’ initiatives.

Impact of U.S. Tariff Hike on Indian Exporters

The proposal comes at a time when thousands of Indian artisans and small-scale producers are facing challenges due to the U.S. decision to double tariffs on certain Indian exports to 50%, effective from August 27, 2025. The steep increase has particularly affected handicrafts, textiles, and leather goods sectors, putting pressure on local enterprises that depend on American markets.

Efforts to Diversify Export Markets

In response to the tariff escalation, a high-level delegation of Indian exporters is set to visit Moscow for four days starting Tuesday. The visit is part of New Delhi’s broader strategy to diversify trade partnerships and reduce dependency on the U.S. market. Russia and other emerging economies are being seen as potential destinations for Indian products, helping offset losses from Western trade barriers.

Exam Oriented Facts

• The Legal Metrology (Packaged Commodities) Rules, 2011 regulate labelling and packaging standards in India.
• The proposed rule mandates e-commerce filters based on ‘country of origin’ for all listed products.
• U.S. tariffs on certain Indian goods were doubled to 50% from August 27, 2025.
• India’s self-reliance drive is aligned with the ‘Make in India’ and ‘Atmanirbhar Bharat’ missions.

Future of E-Commerce and Global Trade Relations

The introduction of ‘country of origin’ filters could significantly influence online shopping behaviour in India, increasing demand for domestic brands. As global trade tensions continue, the move also signals India’s determination to strengthen internal markets while exploring new trade avenues through diplomatic outreach and export diversification.