Madhukranti Portal and Honey Corners launched
The Union Agricultural Minister Narendra Singh Tomar launched the Madhukranti portal and Honey Corners of NAFED to promote the Honey Mission in India.
The Madhukranti portal is an initiative of National Bee Board. It is operated under the National Beekeeping and Honey Mission.
The main objectives of the Madhukranti portal are as follows:
- The portal has been developed to achieve the traceability source of honey and bee hive products on the digital platform.
- Also, the platform will help in checking the quality and source of adulteration of honey.
Significance of Madhukranti Portal
The portal will help in increasing income of the farmers, boost exports and increase employment generation. The portal will hold the database of all the stakeholders involved in honey production, marketing chains, hive production and sales. This will increase the reach of honey to international markets. By this, the stakeholders can easily be contacted.
The Honey Corners are special spaces for the sale of honey. It is operated by NAFED. NAFED is National Agricultural Cooperative Marketing Federation. NAFED has developed 14-15 honey corners. More honey corners are to be developed in most of the upcoming major 200 NAFED stores. This will promote market support for honey.
Indian Bank is the technical and banking partner for the development of digital platform. The bank has signed a Memorandum of Understanding with the National Bee Board to implement the platform.
National Beekeeping and Honey Mission
It is a central sector scheme that was approved by the Government of India for Rs 500 crores. It aims at scientific bee keeping and production of honey. The main objective of the mission is to achieve the goal of “Sweet Revolution”. The Government of India has been establishing quality testing labs to address the issues related to quality of honeybees under the mission.