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Page-7 of Archives: June, 2010

Quiz 392: General Knowledge Questions For All Examinations

123456789101. Heliopose is the theoretical boundary beyond which__:Light from Sun can not reachHeat from Sun can not reachSolar Winds can not reachNo existence of Solar system2. Kleptocracy is...

June 2, 2010

Current Affairs : June 2, 2010

International Congress of MathematiciansInternational Congress of Mathematicians will be held in India in Hyderabad from august 19-27, 2010. This will be for the first time that ICM will...

June 2, 2010

Concept of Product

Generally market offering of any kind is called a product. In management, a product is anything that is offered in the market to satisfy a need or want....

June 2, 2010

Marketing Aptitude Summary Notes 2

Q.1 What are the marketing Functions? There are 8 universal functions of Marketing, categorized into 3 broad categories: Buying, Selling, Transporting, Storing, Standardizing and grading, Financing, Risk taking...

June 2, 2010

The Extended Marketing Mix for Service Industry: Additional 3 P’s

The marketing mix of product marketing consists of 4Ps, the services marketing takes in 3 more P’s making the extending market mix for service industry: 7P’sThe additional 3Ps...

June 2, 2010

Understanding Marketing Mix : 4P’s and 4C’s

The selection of a target market leads the marketers to focus their activities towards profitability of the target segment. For this purpose, they need to manipulate many variables....

June 1, 2010

Current Affairs Notes: June 1, 2010

India’s First Smoke Free StateOn May 31, 2010, (World No Tobacco Day) Sikkim has become India’s First state to be declared as “Smoke Free State” in India. New...

June 1, 2010

Prep Quiz 17: GK For New Learners

Q 1.In context with history of Marathas, what were Chauth & Sardeshmukhi?Chauth & sardeshmukhi were two types of taxes collected by the Marathas. While Chauth was 25% of...

June 1, 2010

Understanding Targeting Approaches: Differentiated, Undifferentiated, Niche & Micromarketing

Identification of the market segment leads a firm to decide how to approach the selected markets. However, there are many firms, which do not segment the market and...

June 1, 2010

Variables of Segmentation: Industrial Markets

Industrial marketing involves the marketing of goods and services from one business to another. The industrial gods are used in the industry for producing different end products. The...

June 1, 2010

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