White Revolution 2.0 Targets 50% Rise in Milk Procurement

The Centre has launched “White Revolution 2.0”, a cooperative-led initiative aimed at expanding dairy coverage, increasing milk procurement and strengthening women’s empowerment. The programme seeks to boost milk procurement by dairy cooperatives by 50 per cent over the next five years, raising daily procurement to 1,007 lakh kg by 2028–29.

Announced by the Ministry of Cooperation, the initiative focuses on expanding market access for dairy farmers in currently uncovered areas and increasing the share of cooperatives in the organised dairy sector.

Two-Pronged Expansion Strategy

White Revolution 2.0 will adopt a two-fold approach: expanding cooperative coverage and deepening the operational reach of existing dairy societies. Around 75,000 new Dairy Cooperative Societies (DCS) will be established in uncovered panchayats and villages.

In addition, 46,422 existing DCSs will be strengthened to enhance market linkages, improve farmer incomes and ensure better nutritional availability. These cooperatives will be connected to milk procurement routes through the expansion of existing routes or the creation of new ones.

Infrastructure and Technological Support

The initiative emphasises infrastructure creation to support dairy activities. Facilities such as Automatic Milk Collection Units, Data Processing Milk Collection Units, milk testing equipment and Bulk Milk Coolers will be provided as required.

The programme is being funded under the National Dairy Development Programme 2.0 (NPDD 2.0) of the Department of Animal Husbandry and Dairying. Implementation will follow departmental guidelines to ensure uniform standards and efficient rollout across states.

Focus on Women’s Empowerment and Nutrition

Women constitute nearly 70 per cent of the dairy workforce, performing key tasks such as milking, feeding and cattle management. However, their contribution often remains undervalued due to the sector’s unorganised structure.

White Revolution 2.0 aims to formalise women’s participation by bringing more women dairy farmers under the cooperative framework. Women-led dairy cooperatives are being positioned as instruments of economic and social empowerment. The programme also integrates nutritional objectives, linking dairy expansion to improved access to protein-rich food sources.

Important Facts for Exams

• White Revolution 2.0 is a cooperative-led dairy expansion initiative.
• Target milk procurement: 1,007 lakh kg per day by 2028–29.
• Funded under the National Dairy Development Programme 2.0 (NPDD 2.0).
• Nearly 70% of India’s dairy workforce comprises women.

Strengthening India’s Dairy Economy

By establishing Dairy Cooperative Societies in every uncovered village and strengthening existing ones, the initiative seeks to integrate small farmers into organised markets. The programme is expected to generate rural employment, enhance farmer incomes and reinforce India’s position as the world’s leading milk producer through a cooperative-driven growth model.