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In Kerala, the International Advertising Association (IAA) hosted the 44th edition of IAA World Congress 2019 at the Grand Hyatt Lulu International Convention Centre in Kochi from February 20 to 22. The theme of the IAA World Congress was ‘Brand Dharma’ which enlightened the delegates about the basic principles a brand has to follow to ..
Vikram Sakhuja, group CEO of Madison Media & OOH at Madison World, has been elected as the new president of The Advertising Club. Sakhuja will take over from Raj Nayak, who led the Advertising Club for two consecutive terms. The club is a dynamic platform for professionals from the Advertising, Marketing, Media, Research and Communication ..
As per TRAI’s Standards of Quality of Service Regulation 2012: Duration of advertisements limited on Television channels to 12 minutes per hour and any shortfall of advertisement duration in any clock hour can’t be carried over. Min. time gap b/w any two consecutive advertisement breaks should not be less than 15 minutes, while in case ..