PM Ekta Malls
The Union government has approved the establishment of PM Ekta Malls in 27 states under the ‘One District, One Product’ (ODOP) initiative. This move aims to promote indigenous products, Geographical Indication (GI)-tagged items and local handicrafts through dedicated retail spaces. Nearly ₹4,796 crore was sanctioned for these projects in the fiscal year 2023-24. The scheme is part of the Special Assistance to States for Capital Investment (SASCI) framework and was announced in the Union Budget 2023-24.
Objective of PM Ekta Malls
PM Ekta Malls provide permanent retail platforms for artisans and producers. They showcase ODOP products and GI-tagged goods. The initiative enhances visibility for traditional and regional items in prime urban locations. It supports local entrepreneurship and self-reliance by connecting producers directly with consumers.
Implementation and Funding
The scheme is executed under the Ministry of Finance. States submit Detailed Project Reports (DPRs) for mall construction. Approvals and funds are granted on a first-come, first-served basis. A total budget of ₹5,000 crore was allocated. States must provide land free or cover acquisition costs. The government approved projects worth ₹4,796 crore for 27 states in FY 2023-24.
State-wise Allocation and Locations
- Uttar Pradesh received the highest allocation of ₹370.25 crore for three malls in Agra, Lucknow, and Varanasi.
- Madhya Pradesh follows with ₹284 crore for Ujjain.
- Assam was sanctioned ₹226 crore for Guwahati.
- Tamil Nadu and Bihar received ₹223 crore and ₹212.69 crore respectively for Chennai and Patna malls.
- Gujarat and Telangana each got ₹202 crore.
- Maharashtra secured ₹195.14 crore for Navi Mumbai.
Malls are preferably located in state capitals or financial and tourism hubs for better visibility.
States Yet to Commence Projects
West Bengal, Delhi, Jammu & Kashmir, Chandigarh, Ladakh, Andaman and Nicobar Islands, Lakshadweep, and Puducherry have not yet started work or secured central approval. These regions are expected to join the scheme later to promote their local products.
Impact on Local Economy and Artisans
PM Ekta Malls aim to boost sales of ODOP and GI products. They provide greater market access to weavers, artisans, and small producers. The initiative supports India’s goal of promoting local crafts and entrepreneurship. It also strengthens the cultural identity of districts through product promotion.
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