Paytm bags title sponsorship rights for Indian cricket team for 5 years

The Board of Control for Cricket in India (BCCI) has extended title sponsor rights to Paytm for the Indian cricket team’s international and domestic matches with a winning bid of Rs 3.80 crore per match for the 4-year cycle commencing October, 2019. Over the next 4 years, India is set to host at least 86 international men’s matches in bilateral series & BCCI is thrilled with the 57% hike in sponsorship amount. Besides men’s international cricket, BCCI offers extension of sponsorship rights to domestic cricket and women’s international games at no additional cost.