Parasocial is Cambridge Dictionary’s Word of the Year 2025

The Cambridge Dictionary has named “parasocial” its Word of the Year for 2025, reflecting rising public interest in one-sided emotional bonds that people form with celebrities, influencers and increasingly, artificial intelligence systems. The term’s surge mirrors changes in digital behaviour and the evolution of online relationships across platforms.

Meaning and Origins of the Term

“Parasocial” describes a one-sided connection someone feels toward a public figure they have never met. Originally coined in 1956 by American sociologists Donald Horton and Richard Wohl, the term referred to viewers’ perceived closeness with television personalities. Over time, it has expanded to include relationships with online creators and virtual agents.

Why the Word Was Chosen

The dictionary noted a significant rise in searches for the term in 2025. High-profile events, including celebrity announcements and incidents involving social media influencers, prompted widespread curiosity about the concept. The dictionary also updated its definition to reflect the growing relevance of AI systems, acknowledging relationships people form with chatbots and virtual companions.

Examples and Contemporary Relevance

Public reactions to celebrity news show how strongly people identify with figures they follow online. Researchers highlight that these bonds can create an illusion of intimacy and influence behaviour. Experts also warn of increasing emotional investment in AI tools, with some users treating them as trusted confidants or companions, underscoring the need to understand this expanding psychological space.

Exam Oriented Facts

• “Parasocial” was coined in 1956 by Horton and Wohl.
• The term describes a one-way emotional connection with a public figure or AI.
• Cambridge Dictionary selected it as the 2025 Word of the Year.
• The dictionary added over 6,000 new words, including popular internet terms.

Debate on Healthy and Unhealthy Bonds

Experts state that parasocial connections are not inherently harmful; they can motivate, educate and support identity formation, especially among young people. However, they can become unhealthy if they replace real relationships or foster unrealistic expectations. As digital life deepens, understanding these bonds is becoming essential to discussions on mental health, online behaviour and cultural trends.