Flipkart’s Samarth supports 6 lakh artisans in India

Walmart-owned Flipkart has stated that it supports over six lakhs artisans, craftsmen and weavers in the country through its Samarth Program and it is also working on onboarding more such sellers to the said platform. Launched last year, Samarth platform is a partnership of the e-commerce giant with five NGOs to help the artisans use the online platform for selling their products.

What is Samarth?

Samarth supports the livelihood of over six lakhs artisans, weavers and craftsmen through partnerships with the NGOs and the government entities. This also provides the artisans access to a pan-India customer base of more than 200 million. Through government partnerships, this platform has been able to bring on board artisans from the remote areas of the country.

Present trend

Traction has become much more in Samarth since there are two major trends in the country during the COVID 19 lockdown – one is around décor, household essentials, personal care, food and beverages whereas the other is about comfort wear in the lifestyle section of the website.

Role of Flipkart

This initiative by the company significantly contributes to the growth of the country and also has a huge potential to do more. E-Commerce companies can help Indian MSMEs and the handicraft sector will become global through this initiative of the company. Flipkart is also providing artisans with consumer feedback on scaling and product quality to help these people enhance their earnings through the platform. Flipkart has been running awareness campaigns as well regarding this so that potential sellers can join this platform.

Walmart Vriddhi

Flipkart also supports the MSME sector of the country through this initiative. It is practically a supplier development program that aims to empower 50000 MSMEs to ‘Make in India’ for local and global markets. It leverages the supply chains and expertise of the Flipkart businesses and Walmart and also provides personalized training and advice along with access to an ecosystem of peers and mentors.


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