Camikara Indian Rum Wins Global Brand of the Year

Indian premium rum brand Camikara has secured a landmark victory by winning the ‘Rum Brand of the Year’ title at The Spirits Business Awards 2025 in London. The achievement signals a growing global recognition of India’s craft spirits sector and underlines the brand’s emergence as a strong international contender.

Breakthrough Recognition at Global Awards

The Spirits Business Awards is regarded as one of the most respected competitions in the global spirits industry. Camikara’s win is historic as it is the first time an Indian rum has claimed the top award, surpassing rivals from traditional rum-producing regions such as the Caribbean and Latin America. Judges praised the brand as a pioneer that has elevated India’s rum-making standards.

Production Rooted in Pure Cane Juice

Camikara is produced by Piccadily Agro Industries Ltd and is positioned as India’s first pure cane-juice aged rum. It is distilled from fresh sugarcane juice and matured in American oak barrels under the climatic conditions of North India. The brand highlights that no added colour, flavour, or sugar is used during production, reinforcing its authenticity and craft approach.

Available Expressions and Market Positioning

The rum is offered in three aged variants: 3-year, 8-year, and 12-year expressions. Camikara has adopted a bartender-first strategy in the Indian market, aiming to strengthen its presence in premium bars and specialised spirits spaces. The award is expected to boost its global visibility and distribution prospects.

Exam Oriented Facts

• Camikara is India’s first pure cane-juice aged rum.
• It won Rum Brand of the Year at The Spirits Business Awards 2025.
• The rum is aged in American oak barrels in North India’s climate.
• Piccadily Agro Industries Ltd produces the brand.

Industry Impact and Market Response

Industry observers view the recognition as a significant milestone for India’s alcobev sector. Company representatives described the award as a defining moment for the country’s rum category. The company’s shares reflected positive sentiment, recording an uptick in trading during the day.