Ayush Nivesh Saarthi Portal
The Government of India launched the Ayush Nivesh Saarthi portal. This initiative aims to position India as a global leader in traditional medicine and wellness. The launch took place during the Ayush Stakeholder/Industry Interaction Meet in New Delhi. The event was attended by key government officials and industry leaders. This portal marks step in transforming India’s wellness systems into a robust economic sector.
Purpose of the Portal
Ayush Nivesh Saarthi serves as an investor-centric digital platform. It was developed by the Ministry of Ayush in collaboration with Invest India. The portal consolidates policy frameworks, incentive structures, and investment-ready projects. It aims to facilitate real-time interactions between investors and opportunities in India’s Ayush sector.
Significance of the Ayush Sector
The Ayush industry has seen rapid growth. From 2014 to 2020, it recorded an annual growth rate of 17%. There is a rising global interest in natural and preventive healthcare. This makes the Ayush sector a key player in the global health and lifestyle transformation.
Government Support and Policy Framework
The Government of India encourages foreign direct investment (FDI) in the Ayush sector. A 100% FDI is permitted through the automatic route. This policy signals that India is open for investment and collaboration in holistic healthcare. The launch of Ayush Nivesh Saarthi reinforces this commitment.
Features of the Portal
Ayush Nivesh Saarthi is designed to empower investors. It provides real-time data and transparent policy guidance. The portal connects investors with India’s rich natural resources, including over 8,000 medicinal plant species. It also showcases India’s trusted wellness tradition.
Impact on Medical Value Travel
The Ayush sector plays a vital role in medical value travel (MVT). It is ranked among the top five health services in India. The sector contributes to the USD 13 billion MVT industry globally. The portal is expected to enhance this contribution by attracting more foreign investments.
Future Prospects
The launch of Ayush Nivesh Saarthi is seen as a catalyst for growth. It aims to empower entrepreneurs and attract foreign direct investment. The government envisions Ayush as a pillar of public health and economic growth. This portal is a step towards realising that vision.
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