Amul Extends Partnership with Argentina Football Association for Fourth Year

Amul has renewed its collaboration with the Argentina Football Association (AFA) for a fourth consecutive year, strengthening its presence in global sports marketing. The extension secures Amul’s role as the official regional sponsor of the Argentine national football team during the 2026 World Cup cycle.

Continuation of a Milestone Partnership

Amul became the first Indian regional sponsor in Argentine football history in 2022. The extended agreement reinforces the brand’s growing association with the FIFA World Cup 2022 champions, highlighting India’s rising commercial engagement with international football.

Product Line and Fan Engagement

A special range of Amul products featuring Argentine players will be launched across India, accompanied by exclusive fan merchandise. The collaboration aims to deepen consumer connection by combining sport enthusiasm with one of India’s most recognisable dairy brands.

Statements from AFA and Amul Leadership

AFA President Claudio Fabián Tapia welcomed the renewal, noting that Amul’s continued support reflects confidence in the team’s strong fan presence in India. Amul’s Managing Director, Jayen Mehta, emphasised that the partnership celebrates shared values of energy, passion, and inspiration, aligning nutrition with athletic excellence.

Exam Oriented Facts

• AFA was founded in 1893 and is South America’s oldest football governing body.
• Argentina has won three FIFA World Cup titles, the latest in 2022.
• Amul became AFA’s first Indian regional sponsor in 2022.
• The partnership covers the 2026 World Cup period with expanded product and fan engagement plans.

Strengthening India’s Sports Marketing Footprint

The renewal underscores the growing appeal of global football brands in India. By aligning with a championship-winning team, Amul enhances its international visibility while supporting deeper cultural and commercial ties between Indian consumers and world football.