A Sakthivel Appointed AEPC Chairman for Fifth Term

A Sakthivel has been appointed chairman of the Apparel Export Promotion Council (AEPC), marking his fifth term at the helm of India’s apex apparel export body. He succeeds Sudhir Sekhri and assumes office at a time when India’s garment sector is navigating global demand volatility, sustainability pressures, and shifting trade policies. The appointment underscores continuity in leadership as the industry seeks to consolidate recent gains and expand its global footprint.

Leadership Continuity at Apparel Export Promotion Council

The Apparel Export Promotion Council plays a central role in policy advocacy, market access, and export promotion for India’s apparel sector. As chairman, A Sakthivel is expected to work closely with the Government of India and industry stakeholders to strengthen India’s competitiveness in key markets. His agenda includes widening export destinations, addressing sustainability compliance across supply chains, and mitigating the impact of adverse tariff measures imposed by the United States on Indian apparel exports.

Driving Tiruppur’s Rise as a Knitwear Hub

Sakthivel is widely credited with transforming Tiruppur into a global knitwear hub. Under his leadership and industry stewardship, apparel exports from the cluster grew from about ₹15 crore in 1984 to nearly ₹45,000 crore in 2024–25. Tiruppur’s growth has been anchored in scale, specialisation, and increasing adoption of environmentally responsible manufacturing practices, making it a critical pillar of India’s apparel export ecosystem.

Engagement with Government on Export Support

In his new role, Sakthivel met Finance Minister Nirmala Sitharaman to seek policy support for exporters. He requested an increase in the cap limit under the interest subvention scheme to enhance liquidity and competitiveness for micro, small and medium enterprise exporters. The proposal aims to cushion MSMEs against rising costs and tighter global credit conditions while sustaining export momentum.

Imporatnt Facts for Exams

• AEPC is the apex body for promotion of India’s apparel exports.
• Tiruppur is a major global hub for knitwear exports from India.
• Interest subvention schemes support exporters through subsidised credit.
• US tariff measures significantly influence India’s apparel export competitiveness.

Focus Areas for the New Term

During his fifth term, Sakthivel plans to prioritise market diversification, sustainability compliance, and closer coordination with global buyers. Addressing non-tariff barriers, improving ease of doing business for exporters, and aligning with evolving environmental and labour standards are expected to be key focus areas as India seeks to strengthen its position in the global apparel value chain.