Market segmentation variables refer to the criteria used to divide a broad, heterogeneous market into smaller, more homogeneous groups of consumers. These variables help marketers understand the diverse...
Market segmentation makes it possible for a firm to best utilize its available resources. It needs intensive marketing research. Once it is decided to go for market segmentation,...
123456789101. Nobel laureate Subrahmanyan Chandrasekhar, is related to which of the following branches of science?CosmologyPhysiochemistryBiotechnologyAstrophysics2. Which of the following states has largest coastline?GujaratAndhra PradeshMaharastraTamilnadu3. In which of the...
A market segment is a subset that fits with other subsets to constitute a whole market. A market is composed of people, consumers, institutions, firms with needs &...
Personal factors form a vital component of consumer behaviour analysis, shaping the choices individuals make during the purchase process. These factors arise from the unique characteristics of each...
What is culture? The values, beliefs preferences and tastes passed on from one generation to another generation in the society are called culture. Culture is one of the...
“Consumer is King” and “Consumer is always right” are the buzzwords in modern marketing. The activities of the marketer revolve around the consumer behavior. The firms have to...
Marketing Environment refers to the forces or variables of the outer and inner environment of a firm that affects the marketing management’s ability to build and maintain the...
Marketing process is a complex & complicated set of various activities. The given graphic makes you understand the basic schematic of the marketing process. Every marketer has to...
