Asian Tea Alliance

Asian Tea Alliance, a union of five tea-growing and consuming countries was launched in Guizhou in China. The members of the alliance are the Indian Tea Association, China Tea Marketing Association, Indonesian Tea Marketing Association, Sri Lanka Tea Board and Japan Tea Association.

Objectives of the Alliance

  • To work towards enhancing tea trade, cultural exchanges, technology exchanges as well as globally promoting tea.
  • To work towards enhancing global consumption of tea, while creating a sustainability agenda for the future of Asian tea.

Earlier, Indian Tea Association and China Tea Marketing Association had signed an MoU to promote green and black tea consumption in major tea markets of Europe, the US, Russia and West Asia, besides India and China.

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