On 20 Nov, Amazon introduced the Echo Flex, a plug –in smart speaker in India. The Echo Flex is a device that looks somewhat like an adaptor and plugs directly into a standard electrical outlet. It uses no wires or chargers. Once plugged in, turned on and set up using the Alexa app, Flex becomes a miniature Alexa speaker. Amazon describes is as the most affordable way to voice control smart home devices and get help from Alexa in more places in the home.