TRIFED Aadi Mahotsav Festival
The Tribal Affairs ministry recently launched the Aadi Mahotsav festival. It is a ten-day long festival. The festival is to be celebrated in New Delhi. PM Modi will inaugurate the festival. More than thousands of artisans from different parts of India will take part in the festival. The main objective of the Aadi Mahotsav festival is to promote tribal products. TRIFED is hosting the festival on behalf of the tribal ministry.
Need for Aadi Mahotsav Festival
The middle man marketing and sales hinder the profit earned by the tribal population. Middlemen sweep away most of the profits. Artisans’ hard work goes in vain. The Aadi Mahotsav festival was launched to put an end to this middleman profiteering. The festival acts as a good market for craftsmen and artisans to promote their products directly. It provides direct access to bigger markets.
Significance of the 2023 Aadi Mahotsav Festival
- Organic products produced by the artisans are to play a bigger role in the 2023 Aadi Mahotsav Festival
- More than 39 Van Dhan Vikas Kendra are to participate in the festival
- Great opportunity to learn about the skills of artisans in remote places
The theme of the 2023 Aadi Mahotsav Festival
A Celebration of the Spirit of Tribal Crafts, Culture, Cuisine, and Commerce
Shree Anna Products at the Festival
GoI is now promoting millet in the country and also in different parts of the world. To create awareness tribal artisans from different parts of India have been invited to display and sell Shree Anna, millet products and cuisines.