UNESCO joins USO India for Water Conservation Programme

The United Nations Educational, Scientific and Cultural Organization (UNESCO) has joined the USO India and Toonz Media Group over the water conservation awareness programme for students.


For the water conservation programme, the students have created the animation videos which will be unveiled on the occasion of World Water Day on March 22, 2021. It will be unveiled as a part of “H2Ooooh! – Waterwise Program” for the school students. This programme is organised in partnership with the National Mission for Clean Ganga, Water Digest magazine, United Schools Organization India (USO India) and Toonz Media Group.

H2Ooooh! – Waterwise Program

This water conservation programme was launched by the UNESCO New Delhi in September 2020. This programme was launched for school children of India. The programme encourages the school children in the age group of 6-14 years to submit the story ideas and cartoons with respect to the rising water crisis in India. This programme has been divided in three phases. It aims to boost creativity and raise the awareness on water conservation and the sustainable use among the school students. Since the launch of the programme, around 17,000 students of 43 schools across India have been engaged in the programme.

First Phase

Under the first phase of the mission, schools held the screenings of 24 animation videos in English as well as Hindi. The videos were created on different water issues for the students of Class I to VIII. These videos were originally developed by the UNESCO Venice. It was later translated into Hindi, by the UNESCO New Delhi Office.

Second Phase

The second phase was implemented in December 2020. During this phase, a competition was initiated in schools to pick top ideas. A total of 2000 students participated in qualifier round out of which 93 students were selected to undergo the training by Toonz Media.




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