What is the Incredible India Road Show?

Incredible India Road Show is an initiative by the Ministry of Tourism for promoting the tourism sector of India worldwide by organizing roadshows that showcase India’s ancient culture and rich heritage. This promotes and helps in positioning India as a preferred tourism destination for foreign tourists.

Incredible India Road Show has been conducted in various cities across the USA, Canada, and South Africa between 24th June to 5th July 2019, Europe, South and Central America and in South Korea between 3rd September to 24th October this year.

The Roadshows are conducted by the Indian Association of Tour Operators (IOTA) and destination management companies.

Why in news?

Incredible India Road Show was conducted in Singapore on Monday, 9th December 2019.

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