Road Transport Ministry’s ‘Go Electric Campaign’

The Union Minister of Road, Transport & Highways, Nitin Gadkari, had launched the ‘Go Electric Campaign’ on February 19, 2021.


  • This campaign was launched in order to spread awareness with respect to the benefits of Electric Vehicles Charging Infrastructure.
  • The campaign would also raise awareness regarding e-mobility and electric cooking across India.
  • Go Electric campaign is the future of India. It will help in promoting the environmental-friendly, cost-effective and indigenous electric products in the country.
  • While launching the campaign, the power minister, R.K. Singh, also stated that this energy transition is the need of the hour so as to reduce the dependency on the imported fossil fuels. The minister also urged the people to adopt the electric appliances.

Go Electric Campaign

The Go Electric Campaign was launched with the objective of helping India in reducing its fossil fuel import dependence in upcoming years. This campaign was also launched as a step forward towards a greener and cleaner future. This campaign also aims to create awareness at the PAN-India level. It is expected that the campaign will boost the confidence of Electric Vehicle manufacturers.

Logo of ‘Go Electric’ campaign

The launch of the Go electric campaign also marked the launch of the logo of ‘Go Electric’. The logo for the campaign depicts the evolution of the e-mobility ecosystem. The audio-visuals creatives have also been specifically designed in order to enhance the consumer awareness. These creatives were screened during the launch event. Apart from that, the Industry players organized the exhibition which displayed different electrical vehicles such as e-buses, e-cars, 2-wheelers, 3-wheelers. It also displayed charging options including the slow chargers and fast chargers.

How Electric fuel is a significant option in India?

The Electric fuel is an important alternative for fossil fuels. Because it will help in reducing the import bill of India raised with the import of fossil fuels. The import bill stands at Rs. 8 lakh crores. Further, the electric fuel reduces the emissions and has a low cost as compared to the fossil fuels.




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