Helo social media platforms becomes team sponsor of Indian Wheelchair Cricket Association for 2019 Asia Cup
India’s social media platform – Helo has become the official team sponsor of Indian Wheelchair Cricket Association for 2019 Asia Cup, which has started on May 15 in Nepal. This association makes Helo the first social media app to host and promote Indian Wheelchair Cricket on its platform. As part of the association, Helo will now be the official digital media partner for the team during the tournament. In preparation for the tournament, more than 200 Wheelchair Cricket players have joined Helo as part of this campaign to connect with their local communities across India. The Wheelchair Cricket Association is affiliated to the Disabled Sporting Society and has 16 state teams under it. The players are 70-90 per cent physically challenged and will do batting, bowling, fielding and running on wheelchairs only.