Facebook launched its second phase of ‘More Together’ campaign for India
Published: August 1, 2020
The social media giant Facebook has launched the next phase of its consumer marketing campaign in India – ‘More Together’ in order to showcase how people across the country can do more together by harnessing the power of their connections on the platform, even more so during the COVID 19 pandemic situation.
The campaign is inspired by real stories and also celebrates the people who came together during these tough times to help and support one another. It includes four 30-second films featuring young parents, grandparents, two room-mates and a doctor and depicts how they found support through their connections to help each other during these difficult times.
Objective of the Campaign
At the heart of this campaign is the belief that people can do more if they come together for something. Our country and also the whole world have suffered a lot during the last few months and through this initiative by the company real stories are being depicted so that others also get inspired by these stories and come together to make a difference in the society.
Details of the Campaign by Facebook
The campaign has been conceptualized and executed by Taproot Dentsu. As part of this, Facebook leverages the power of its platform extensively to bring stories to life and has partnered with Dentsu WebChutney to craft the creative strategy and communication across digital and social media.