Amazon India India’s most attractive employer brand, as per Randstad Employer Brand Research (REBR) 2019 report

Published: June 19, 2019

According to the Randstad Employer Brand Research (REBR) 2019, E-commerce giant Amazon India is the most attractive employer brand in India followed by Microsoft India and Sony India. Others in the top 10 most-attractive employer brands in India for 2019 include Mercedes-Benz at 4th position, IBM (5th), Larsen & Toubro (6th), Nestle (7th), Infosys (8th), Samsung (9th) and Dell (10th). As per report, Amazon has scored high on financial health, utilisation of latest technologies and a strong reputation. The survey further noted that a vast majority (55%) of Indians prefer to work for a large multi-national corporation, while a negligible 9% preferred start-ups. The preference for Multi-National Companies (MNCs) can be strongly attributed to job security, financial health and career progression opportunities, which these organisations offer to their employees. The survey also noted that the Indian workforce prefers to work for companies operating in sectors like IT, ITeS and telecom (67%), retail, FMCG and e-commerce (67%), followed by automotive (66%) and BFSI (65%).

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