2019 IAA World Congress
In Kerala, the International Advertising Association (IAA) hosted the 44th edition of IAA World Congress 2019 at the Grand Hyatt Lulu International Convention Centre in Kochi from February 20 to 22. The theme of the IAA World Congress was ‘Brand Dharma’ which enlightened the delegates about the basic principles a brand has to follow to connect with its customers and society at large. Around 2,000 delegates from India and abroad participated in the event. The New York-based IAA has a presence in 55 countries, and consists of advertisers, advertising agencies and the media. The World Congress is held every alternate year in various destinations around the world.