Brand India Mission

The Government of India is to launch Brand India Mission to promote quality of products that are manufactured in the country. This mission is being piloted by the Ministry of Commerce and Industry. The mission is based on similar policies in other countries such as Switzerland, United States, Germany and France.

Brand India mission

Under the Brand India Initiative, both Indian and international consumers are to be educated about products that are made in India. The mission will help India to demonstrate its leadership position and its commitment to quality.

The main aim of the mission is to increase the local production. The brand India initiative will offer tag to manufactured goods produced in India. In order to receive the tag, the manufactured goods should comply with the prescribed health and safety standards of the country. Also, such manufactured goods should carry minimum of 20% local content. Also, the companies should hold their headquarters in the country. With this, the product manufactured in India will receive the Made in India tag. This will in turn help boost economic growth, exports and employment. Under the mission the certification process is to be completed within 6 to 10 days.

What is the plan?

  • The mission is to initially focus on tyre and Rubber Industry ecosystem. For this rubber plantations are to be encouraged through support from private investment.
  • Additionally, other sectors are being identified by the industrial leaders. They are to come up with an actionable agenda of nearly 200 lakh crores rupees of manufacturing in the next 10 years.
  • The mission is expected to be an important building block of “New India”.

New India

The strategy of New India was put together by Niti Aayog. Under the strategy the think tank has put forward goals to be achieved by 2022. The new India strategy has identified 41 different areas that need to be worked on in order to achieve development in the country. They are growth, employment and Labour reforms, technology and innovation, industry, doubling farmers income, financial inclusion, housing for all, Travel Tourism and Hospitality, minerals, energy, surface transport, Railways, Civil Aviation, shipping and inland waterways, logistics, digital connectivity, smart cities, structure Bharat mission, water resources and sustainable environment. Apart from these it has also identified education, human resources for health, in nutrition, Public Health Management and action, skill development, senior citizens and persons with disability and transgender.


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