Ayushman Bhav Programme

The Union health ministry is preparing to introduce a comprehensive health initiative named ‘Ayushman Bhav,’ with the goal of ensuring effective implementation of all state-run health schemes to reach each intended recipient. With a focus on comprehensive coverage and inclusion, the program is set to revolutionize healthcare access in the country.

Ayushman Bhav Program Activities

Under the Ayushman Bhav program, several activities have been planned to enhance healthcare accessibility and awareness. These activities include:

  1. Ayushman Apke Dwar 3.0 An intensive drive scheduled to commence on August 1, Ayushman Apke Dwar 3.0 aims to ensure full saturation of health schemes, leaving no eligible beneficiary deprived of essential benefits.
  2. Ayushman Sabha At the village level, Ayushman Sabha will be spearheaded by the village health, sanitation, and nutrition committee. This campaign will actively work towards extending the benefits of central and state government health schemes to their intended recipients. Moreover, it will focus on generating awareness about the significance of Pradhan Mantri Jan Arogya Yojna (PMJAY) health insurance scheme cards and Ayushman Bharat Health Accounts (ABHA) numbers.
  3. Ayushman Mela Taking place at Ayushman Bharat Health and Wellness Centres (AB-HWCs), Ayushman Mela will involve organizing medical camps and facilitating early diagnosis through screenings. These medical camps will cater to various health services, teleconsultation with specialists, and appropriate referrals. The objective is to provide comprehensive primary healthcare services to marginalized individuals, ensuring continuity of care.
  4. Ayushman Gram The fourth pillar of Ayushman Bhav, Ayushman Gram, aims to achieve 100% coverage of PMJAY card distribution, ABHA ID generation, immunization, and screening for non-communicable diseases (NCD). Villages successfully covering all health schemes will be honored with the title of an “Ayushman Gram” and receive a certificate of recognition.

Objectives of Ayushman Bhav Campaign

The overarching aim of the Ayushman Bhav campaign is to ensure comprehensive and saturation coverage of all health schemes, leaving no eligible beneficiary without access to vital healthcare services. By combining awareness campaigns, medical camps, and inclusive strategies, the initiative seeks to bridge the gap and extend healthcare benefits to the last mile.



1 Comment

  1. Dr.Cajetan Coelho

    July 27, 2023 at 1:01 pm

    Health is wealth. Ayushman Bhav Programme is a fine initiative.

Leave a Reply