Competition

What is the meaning of Brand Tribe?

Brand Tribe refers to the people who come together to identify themselves with the product. They not just consume the product but have a significant role in its promotion. The new age marketing involves the real success of a product is achieved when it becomes a cult. Companies thus not just sell the products to […]

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Draft National Capital Goods Policy 2015

The Capital Goods industry is one of the key contributors to value added manufacturing in India. Capital goods include plant machinery, equipment and accessories required for manufacture or production of goods or for rendering services, either directly or indirectly. Currently, the Capital goods sector is contributing 12% to manufacturing sector which translates to 2% of […]

India’s Competitiveness and Current Paradigms

Although India has comprehensively turned around five years of decline and climbed 16 places in one year, the Global Competitiveness Index 2015 report still places India among the “factor driven economies” because we have largely “insufficient” and “ill-adapted” infrastructure to the needs of the competitive economy. However, in the last one year, political stability coupled […]

Global Competitiveness Index 2015

The 2015 Global Competitiveness Index of the economic talk shop World Economic Forum has placed India on 55th place among 140 economies. This report defines competitiveness as ‘set of institutions, policies and factors’ that determine the level of productivity in an economy. WEF has been releasing such reports from 2006 onwards. Switzerland, Singapore, United States […]

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