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India’s Recent Entry into Wassennar Arrangement

India has been admitted to the Wassennar Arrangement as 42nd participating member in meeting held at Vienna (Austria). The Five Multilateral Export Control Regimes Multilateral export control regimes...

December 8, 2017

What is Break-Even Pricing?

Break-Even Pricing is a strategy where the price of the product is kept at a limit where it will make zero profit i.e. it covers the cost of...

December 8, 2017

Marketing Aptitude for Bank Examinations

This is the web version of Marketing Aptitude and Marketing Management Book of GKToday. A PDF Copy of this content can be downloaded from this link. Introduction, Nature...

December 8, 2017

What is the meaning of Brand Tribe?

Brand Tribe refers to the people who come together to identify themselves with the product. They not just consume the product but have a significant role in its...

December 8, 2017

What is a Bonus Share?

Additional shares which are distributed to the current shareholders with no extra price are known as Bonus Shares. They are usually given depending on the number of shares...

December 8, 2017

What is the meaning of Blue Ocean Strategy?

Blue Ocean Strategy stands for a product or market with very less or no competition at all. The strategy is focussed on the search for a new business...

December 8, 2017

ADB approves $346 million loan to upgrade Karnataka highways

Multilateral funding agency Asian Development Bank (ADB) has approved $346 million loan for highways upgradation project in Karnataka. The loan funds will be used for Karnataka State Highways...

December 8, 2017

Taj Mahal named as 2nd best UNESCO world heritage site in world

The Taj Mahal, a mausoleum crafted in ivory-white marble, has been named 2nd best UNESCO world heritage site in the world, according to a new survey by travel...

December 8, 2017

India to host 7th International Ground Water Conference (IGWC-2017)

The 7th International Ground Water Conference (IGWC-2017) will be hosted by India in New Delhi with a theme of “Ground water Vision 2030- Water Security, Challenges and Climate...

December 8, 2017

Mamta Kalia wins 27th edition of Vyas Samman-2017

Mamta Kalia, the renowned Hindi scholar and writer, has been chosen for the 27th edition of Vyas Samman-2017 for her novel “Dukkham Sukkham”. According to the KK Birla...

December 8, 2017

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