India becomes first and only SAARC country to have a quit-line number on tobacco products

India has become the first and only SAARC country to have a quit-line number on tobacco products. The Union Health Ministry has already made 85% pictorial health warning mandatory on both sides of packets containing cigarettes, bidis, and chewing tobacco. The quit-line number will be printed on all tobacco products manufactured after September 1, 2018. For smoking and smokeless forms of tobacco products, the words ‘Tobacco causes cancer’ and ‘Tobacco causes painful death’ shall appear in white font on a red background and the words ‘Quit today call — 1800-11-2356’ shall appear in white font on a black background. India is the 4th country in Asia after Thailand, Malaysia and Singapore to have this government helpline for those looking at quitting tobacco. At least 46 countries have quit-line numbers as part of health warning labels on tobacco product packaging.

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