Nai Chetna Campaign

Nai Chetana Campaign was launched by the Central Government on the occasion of International Day for the Elimination of Violence Against Women (November 25).

What is Nai Chetana Campaign?

  • Nai Chetana is a gender campaign launched in all Indian states under the National Rural Livelihoods Mission.
  • Over the next five years, this campaign seeks to build a common understanding and recognition of disadvantages and discrimination faced by women across all levels among community institutions, rural communities and government departments.
  • The theme for this year’s campaign is Gender Based Violence. It will be organized from November 25 to December 23 this year.
  • This nationwide campaign aims to sensitise women, especially those in rural regions, about gender-based violence and make them aware about various institutional mechanisms that are available to help them address such violence.
  • It is envisaged as a Jan Andolan (people’s movement) to change the popular opinion that gender-based violence is normal.
  • The campaign will help women identify violence meted out to them due to the normalization of gender-based discrimination and violence.
  • It will create public awareness about redressed mechanisms for victims of violence.
  • It will also help prepare women to raise their voice against gender-based violence and put end to it at the grassroot level.
  • The campaign will deepen the understanding of gender through multisectoral approach.

Who is implementing the Nai Chetana Campaign?

The Nai Chetana Campaign is being implemented by the state governments in collaboration with the civil society organizations (CSOs). It is being organized at all levels, including the state, district, block engaging with the community institutions and extended communities. As part of this campaign, all concerned stakeholders will come together to create a concerted effort in acknowledging, identifying and addressing violence-related issues.  Knowledge workshops, leadership training, seminars on sexual violence and other such events will be conducted as part of this month-long campaign.



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