‘Tikki Mausi’ mascot: unveiled by Odisha govt. and UNICEF

With an aim to spread awareness about nutrition of children and women, the Department of Women & Child Development and Mission Shakti, Government of Odisha, in collaboration with United Nations International Children’s Emergency Fund (UNICEF) unveiled a mascot named ‘Tikki Mausi’. The state government initiative highlights that Women and children are central to any welfare programme.

Key Highlights

The department in collaboration with UNICEF also launched a comprehensive state-level communication strategy to make the public aware about child and woman’s nutrition and their development.

The mascot- ‘Tikki Mausi’ aims to change the behaviour of common people and make them aware about child and woman’s nutrition and development in every household. Why the name ‘Tikki Mausi’? The mascot has been named so in reference to second mother of a child. Tikki Mausi is gregarious character and is an empathetic protagonist with extensive knowledge on all issues related to women and children, thus loves to talk to people and raise their awareness on key positive social behaviors and practices.

The mascot will also take care of providing the right information about state government projects for women and children to every household for better future of children in the state and thereby spread awareness for better health care of children and their development.

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