Survey to study voter behavior in LS elections in Tamil Nadu

The Election Commission of India will conduct KABP (Knowledge, Attitude, Behaviour and Practice of Voters) Baseline Survey in the upcoming Lok Sabha elections in all the 39 Lok Sabha constituencies of Tamil Nadu.

The survey which will be conducted by the State Elections Department will seek to determine what motivates electors to exercise their franchise and what deters them. It will

In each constituency, one Assembly segment will be chosen through random sampling. One hundred and twenty five electors will be interviewed. Totally, 4,875 persons will be covered.

The baseline survey is part of the national programme of the Election Commission and the findings of the proposed survey will be useful in designing and planning the Commission’s campaign of information, education and communication (IEC) at the time of the polls, due for 2014.

Baseline and endline surveys are part of the Commission’s programme of Voters’ Education and Electoral Participation (SVEEP), which is being given greater thrust after the 2009 Lok Sabha elections.

One of the major reasons behind the launch of the programme was that at the all-India level, 30 crore electors did not cast votes in 2009. [However, in Tamil Nadu, the turnout was high with about 73%].