Sitanshu Kar, a 1983-batch Indian Information Service (IIS) officer, has become the principal director general of the Press Information Bureau (PIB). He succeeded Frank Noronha, who had held the post since 2014. Prior to this post, Kar was serving as the AIR’s News Services Division (NSD) director general. In a career spanning nearly 35 years, Kar has worked in key positions in various media units of the Ministry of Information and Broadcasting. Apart from this, he has the distinction of being the longest serving spokesperson of the Ministry of Defence. He served there for over a decade at a stretch.