SBI ranked as India’s most patriotic brand , as per survey conducted by UK-based online market research and data analytics firm YouGov
Published: August 16, 2018
As per survey conducted by UK-based online market research and data analytics firm YouGov, the State Bank of India (SBI) has been ranked as the most patriotic brand, followed by Tata Motors, Patanjali, Reliance Jio and BSNL. The survey, which covered 152 brands across 11 categories, is based on data collected online by YouGov Omnibus among 1,193 respondents in the country between 2 August and 8 August using its panel of an online representation of India. In the financial sector, SBI lead the chart with 47% of the sector-share, followed by LIC with 16%. In the auto sector, Tata Motors emerged as the most patriotic brand, followed by Bharat Petroleum (BP) and Maruti Suzuki. In terms of food brands, Amul grabbed the top slot with one-third Indians considering it, followed by Patanjali. Nirma emerged as the most patriotic brand in the homecare products category. In the beverages category, Tata Tea grabbed the top rank with 35% respondents voting for it, followed by Taj Mahal with 18%.