Kantar BrandZ India 2022

Kantar BrandZ India 2022 was released recently to broadly assess the impact of the COVID-19 pandemic on Indian brands, with the focus on FMCG, non-FMCG and technology brands.

Key Highlights

  • According to the report, India’s top 75 brands together are worth USD 393 billion, equal to 11 per cent of India’s national GDP.
  • The growth rate of top 75 most valuable Indian brands surpasses that of the rate of growth posted by other major markets across the globe.
  • The Tata Consultancy Services, with the value of 45.5 billion USD, is the most valuable brand in India.
  • Earlier, HDFC held this position since 2014, when the ranking was first launched.
  • The TCS witnessed rapid growth because of increased global demand for automation and digital transformation caused by the COVID-19 pandemic.
  • The top 10 most valuable Indian brands together contribute to just over 50 per cent of the ranking’s total value.
  • Two brands have entered the top 10 for the first time. These are Infosys (3rd rank) and ICICI Bank (9th rank)
  • The State Bank of India has risen four places to 6th
  • According to the recent report, there are brands from 23 different categories in the 2022 Indian top 75.
  • There are a total of 14 new entrants from 11 categories, including online gaming, education, apparel and real estate.
  • Technology and banking brands account for over 50 per cent of the total value of the Indian brands.
  • 6 B2B tech brands and 11 consumer tech brands accounted for 35 per cent of the total value of the ranking.
  • On an average, B2B brands are almost 3 times as valuable as B2C brands.
  • 6 banking brands contribute to 19 per cent of the total value.
  • 57 of the brands in the 2022 top 75 have been in the ranking since 2018.

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