India’s Coastal clean-up campaign

On June 16, 2022 the Union Government announced a coastal clean-up initiative for 75 beaches in 2022.


  • This was announced by Union Minister Jitendra Singh, during a meeting held at Prithvi Bhawan, Ministry of Earth Sciences in New Delhi.
  • Coastal Clean-up drive will start from July 3 and will conclude on September 17, 2022.
  • This year, September 17 will also mark the ‘International Coastal Clean-up Day 2022’.
  • The 75 days drive is going to be most extended clean-up in India.

Significance of the drive

The clean-up drive is one of its kind initiatives and it is going to be the longest-running drive with highest participation and spreading awareness. It is one of the reasons for the campaign called ‘Swachh Sagar, Surakshit Sagar’.

Aim of the campaign

The Coastal clean-up campaign will be started with the aim of cleaning around 1,500 tonnes of waste material from Indian coasts. This move will not only relieve the tourists or locals but the aquatic life and marine animals who are endangered by littering on the coasts.

Why clean-up drive is significant?

The clean-up drive is significant, because even one cigarette butt floating for one hour in ocean can pollute eight litres of water. Cleaning it up removes toxins from seafood and the water. Most of the coastal regions is dependent on tourism sector and fisheries sector. Thus, beach clean-ups are necessary for their livelihood and encourage local economy.

International Coastal Clean-up Day

The International Coastal Clean-up Day is observed on third Sunday of September, every year. In year 2022, this day will be observed on September 17. The day promises to bring purity and cleanliness to nature as a whole. It was started to raise awareness regarding growing pollution on various beaches across the world. Population growth and capitalism are the main factor of increasing pollution in the environment, specifically in the oceans.




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