Marketing Aptitude Quiz IBPS, SBI, RBI, Banking LIC

1. In the transportation industry, the no-frills, low-cost airliners compete with train and luxury bus services. This is an example of __?
[A] Direct Competition among similar products
[B] Direct competition among substitute Products
[C] Indirect competition among similar products
[D] Indirect competition among substitute products

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2. The place in the 4P’s of marketing describes _______?
[A] Shops and Showrooms
[B] Channels of marketing
[C] The location of customers clusters
[D] Godowns

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3. The correct 4 P ‘s of marketing are______?
[A] Product, Place, Promotion, Profit
[B] Product, Price, Promotion , Profit
[C] Product, Place, Promotion, Pricing
[D] Product, Person, Promotion, Profit

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4. The need or want for a particular product becomes a demand, when __?
[A] The product / service is available
[B] It is backed by buying power
[C] When a product represents that particular need
[D] When consumer is motivated to buy the product

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5. Which among the following is the most basic concept underlying marketing?
[A] Product
[B] Goods
[C] Market
[D] Needs, Wants and Demands

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6. Which among the following come under “facilitating” category of marketing functions?
[A] Standardizing and grading
[B] Financing
[C] Securing marketing information
[D] All of Above

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7. Which of the following terms is used for buying and selling in the marketing functions?
[A] Exchange Functions
[B] Facilitating Functions
[C] Distribution Functions
[D] Collaborative Function

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8. Selling iron ore to a steel manufacturer comes under which of the following category?
[A] Product marketing
[B] Industrial Marketing
[C] Consumer marketing
[D] Retail Marketing

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9. In which sector, the production and consumption takes place at about the same time?
[A] Primary
[B] Secondary
[C] Tertiary
[D] None of them

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10. Which of the following is not a feature of B2B markets?
[A] Technical Complexity
[B] Relatively few Buyers
[C] Involvement of cross functional teams in both buyer and supplier firms
[D] Retail sales

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