Marketing Aptitude

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1).
Which of the following is not a feature of B2B markets?
2).
In which sector, the production and consumption takes place at about the same time?
3).
Selling iron ore to a steel manufacturer comes under which of the following category?
4).
Which of the following terms is used for buying and selling in the marketing functions?
5).
Which among the following come under "facilitating” category of marketing functions?
6).
Which among the following is the most basic concept underlying marketing?
7).
The need or want for a particular product becomes a demand, when __?
8).
The correct 4 P 's of marketing are______?
9).
The place in the 4P's of marketing describes _______?
10).
In the transportation industry, the no-frills, low-cost airliners compete with train and luxury bus services. This is an example of __?
1. Which of the following is not a feature of B2B markets?
[A] Technical Complexity
[B] Relatively few Buyers
[C] Involvement of cross functional teams in both buyer and supplier firms
[D] Retail sales
2. In which sector, the production and consumption takes place at about the same time?
[A] Primary
[B] Secondary
[C] Tertiary
[D] None of them
3. Selling iron ore to a steel manufacturer comes under which of the following category?
[A] Product marketing
[B] Industrial Marketing
[C] Consumer marketing
[D] Retail Marketing
4. Which of the following terms is used for buying and selling in the marketing functions?
[A] Exchange Functions
[B] Facilitating Functions
[C] Distribution Functions
[D] Collaborative Function
5. Which among the following come under “facilitating” category of marketing functions?
[A] Standardizing and grading
[B] Financing
[C] Securing marketing information
[D] All of Above
6. Which among the following is the most basic concept underlying marketing?
[A] Product
[B] Goods
[C] Market
[D] Needs, Wants and Demands
7. The need or want for a particular product becomes a demand, when __?
[A] The product / service is available
[B] It is backed by buying power
[C] When a product represents that particular need
[D] When consumer is motivated to buy the product
8. The correct 4 P ‘s of marketing are______?
[A] Product, Place, Promotion, Profit
[B] Product, Price, Promotion , Profit
[C] Product, Place, Promotion, Pricing
[D] Product, Person, Promotion, Profit
9. The place in the 4P’s of marketing describes _______?
[A] Shops and Showrooms
[B] Channels of marketing
[C] The location of customers clusters
[D] Godowns
10. In the transportation industry, the no-frills, low-cost airliners compete with train and luxury bus services. This is an example of __?
[A] Direct Competition among similar products
[B] Direct competition among substitute Products
[C] Indirect competition among similar products
[D] Indirect competition among substitute products
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