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Marketing Aptitude
1
2
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5
1.
Which of the following is not a feature of B2B markets?
Technical Complexity
Relatively few Buyers
Involvement of cross functional teams in both buyer and supplier firms
Retail sales
2.
In which sector, the production and consumption takes place at about the same time?
Primary Sector
Secondary Sector
Tertiary Sector
None of them
3.
Selling iron ore to a steel manufacturer comes under which of the following category?
Product marketing
Industrial Marketing
Consumer marketing
Retail Marketing
4.
Which of the following terms is used for buying and selling in the marketing functions?
Exchange Functions
Facilitating Functions
Distribution Functions
Collaborative Function
5.
Which among the following come under "facilitating” category of marketing functions?
Standardizing and grading
Financing
Securing marketing information
All of Above
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